Goodnotes 6

As part of the Goodnotes 6 rebrand, we worked to implement and extend the newly refreshed brand identity across a wide range of platforms and audiences. From B2B landing pages to App Store assets and high-visibility campaigns, our goal was to establish consistency while driving clarity and conversion.

Recognition

🏆 2025 App of the Day – Apple
🏆 2024 Editor's Choice – Apple
🏆 2022 App of the Year - Apple

Outcomes

Increased engagement and conversions across landing pages and App Store assets
Stronger global brand consistency, even across radically different campaign types
Successful rollout of high-profile partnerships with Apple and The Diary of a CEO
Improved adoption of enterprise tools through focused UX storytelling and clean, accessible design
Expanded audience reach across creators, students, B2B leads, and affiliates

The Challenge

Goodnotes had a bold new identity—but needed to bring it to life across highly diverse environments:

The App Store and social platforms
Strategic campaigns with Apple and The Diary of a CEO
A newly launched affiliate program
Global enterprise tools and features like the Admin Console

Each audience—from IT decision-makers to creators and educators—had unique expectations. Our challenge was to maintain brand consistency while adapting to vastly different use cases and emotional tones, all while ensuring accessibility, clarity, and performance across devices.

The Process

Brand Audit & Strategic Alignment

We began by auditing Goodnotes’ updated brand identity, aligning with stakeholders to define the tone, goals, and visual voice for each initiative. From this foundation, we built a modular, flexible design framework to ensure adaptability across all campaigns and platforms.

Cross-Platform Implementation

A key part of the process was applying the new visual identity cohesively across all user and marketing touchpoints. This included:

Creating platform-appropriate App Store screenshots that showcased product functionality with clarity and elegance
Designing event and campaign materials that reinforced visual consistency while adapting to the tone of each partnership
Developing responsive landing pages tailored to different use cases while maintaining alignment with the overall Goodnotes brand
This hands-on implementation work ensured that the refreshed identity delivered both consistency and flexibility in execution.

Visual Design Execution

For each channel, I designed assets that blended emotional appeal with utility:

App Store Screenshots and Assets: Focused on clarity and feature highlights
Social and Event Graphics: Delivered bold, brand-aligned visuals for announcements and activations
Landing Pages: Balanced conversion, storytelling, and visual appeal across enterprise, affiliate, and creative segments

Reflections

Goodnotes 6 was more than a rebrand; it was a strategic leap forward. My work helped transform the new identity into a living system, one that resonated across industries and platforms without losing its essence. From elegant note-taking to robust enterprise functionality, every design decision reinforced Goodnotes’ position as a global leader in productivity, creativity, and digital handwriting.